The northern mountainous province of Son La held a ceremony on Wednesday to grant a Trademark Registration Certificate to Son La longan, and export a batch of Song Ma - Son La longan to the EU and UK markets.
Building a good trade marketing campaign will help provinces not only to increase sales of their agricultural products but effectively build their product brands.
The Son La Longan and Safe Farm Produce Week at Lotte Mart Ba Dinh in Ha Noi seeks to introduce and promote the consumption of safe agricultural produce, especially longan, from Son La Province.
The ‘Son La Longan and Safe Farm Produce Week 2018’ launched on Friday at the Trade Promotion Centre of Agriculture, No. 489 Hoang Quoc Viet, Cau Giay District, Ha Noi.
The ‘Son La Longan and Safe Farm Produce Week 2018’ officially kicked off at Big C Thang Long (Ha Noi) on July 21, hosted by the Son La People’s Committee.